Social media marketing is largely a strategy for raising awareness.
While engagement through likes, comments and comparable actions has increased throughout the year, the growth in amplification has actually outpaced all other actions on the social web.
Throughout the duration between Q1 and Q3 2015, there was a HALF boost in total actions in the U.S., with Instagram seeing the most significant boost overall.
The retail market had the greatest growth in 2015, followed by vehicle and publishers. In fact, publishers appear to rule to social web, making up 29 percent of total actions and a 122 percent increase in shares and retweets since January 2014.
Certainly, social media users are sharing more than ever. Exactly what is driving the increased engagement?
Discover more - http://jessegrillo.com/what-drives-engagement-on-social-media
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